Every Facebook user noticed the increasing presence of companies in Facebook. It became a common trend for companies to create and maintain fan pages; a new way of marketing that could not be achieved without a giant social network like Facebook and Web 2.0 technologies. An intuitive question to be asked: why companies are putting the time and effort to use Facebook?
Facebook is one of the top ranked websites, which has 150,000,000 active users. This massive number of users made organization worldwide realized that social networks is a very effective communication channel not only to target current customers but also to find potential customers. Feature in Facebook such as page suggestion can be extremely useful to engage more users. Loyal customers play an important role to by providing feedback to the company or inviting their friends to fan pages.
Companies also can promote their new products or their latest news to their fans. Compared to announcements of the organization’s website, this is a better faster and more effective communication channel. Instead of waiting for the customer to search for the organisation website, organisation are fostering their presence where a customer is likely to exist.
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