Is Enterprise 2.0 just a Software implementation?

IT projects are notorious of being difficult to manage and have lower success rates than other projects. There are many reasons for this problem including unclear vision of the project outcome, poor requirement analysis and the communication gap between business and IT. An additional reason for the IT software projects failure is the poor change management. Many organizations such as Nestle learned the hard way, which resulted in the loss of millions of dollars that the implementation of a software package is not about the software only. It’s about managing the change in the organization.

There are three main categories of organizations incorporating Web 2.0 technologies in their business processes: First the entrepreneurs, who released the significance of these technologies very early and they are trying to use it internally and with their customers. This category includes companies like Google, Facebook, Twitter and Zoho. The second category is companies who still think that Enterprise 2.0 is a hype that will end soon. The third category includes organization that still think that Enterprise 2.0 is just implementing software.

Enterprise 2.0 changes the way employees approaches their work. Thus, it has to be treated as like any major change in the organization. This means that the change should be vividly communicated with stakeholders in order to contain and manage their expectations. Another important factor is training, which is required to ensure that the desired outcome from Enterprise 2.0 is achieved.

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