McKinsey Global just published the results of a survey in September 2009 on how companies are benefiting from Web 2.0. Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to the survey. The responses indicated that Web 2.0 is still on high interest. 69% of the responders reported that their companies gained benefits from Web 2.0.
The survey covered these business areas: Internal processes, Employee use, Partner purposes, Customer purposes, Satisfaction levels, Adoption rates, Who the users are, Key tools and Future Investments. The survey focused on these Web 2.0 tools: Blogs, Mash-ups, Microbloging, Peer to peer, Podcasts, Prediction markets, Rating, RSS, Social networking, Tagging, Video sharing and Wikis.
Internal processes:
Partner purposes:
Customer purposes:
Adoption rates:
Future investment:
Key tools:
Sources:
http://www.mckinseyquarterly.com/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913
Complete survey results can be found here
Popularity: 49% [?]
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